Breakfast Bar Category Report: Enhancing Shelf Presence, Pricing, and Promotions
In the past four months, Quaker's recall disrupted grocery shelves, leading to brands like Private Label, RiceKrispies, Sunbelt Bakery, and Nature Valley taking over Quaker's space. As of July 2024, Quaker is making a strong comeback in most retailers.
Currently, many brands face high out-of-stock rates, especially at Walmart. This situation presents an opportunity for Consumer Packaged Goods (CPG) companies to use data-driven stories to prove their value and secure more shelf space in the next 6-12 months. By presenting reliable data and performance metrics, brands can strengthen their position in the competitive retail market.
Nov 2023
Feb 2024
Mar 2024
May 2024
Quaker recall’s impact at Walmart
Snap2Insight has been collecting data across retailers since Sep 2023 and our AI Risk Indicator is estimating high (red highlight) and medium (yellow highlight) based on trends in shelf out of stock and share of shelf.
Out of Stock (OOS) Risk Index
| Retailer Name | Nature Valley - OOS % | KIND - OOS % | Nutri-Grain - OOS % | Clif Bar - OOS % | Quaker - OOS % | Retailer Average |
|---|---|---|---|---|---|---|
| HEB | 10.0(1.0) | 1.0(7.0) | 9.0(4.0) | 0.0( -- ) | 0.0( -- ) | 4.0 |
| Kroger | 7.0(0.5) | 5.0(1.0) | 5.0(1.5) | 5.0(0.5) | 8.0(4.0) | 4.0 |
| Publix | 2.0(3.5) | 3.0(0.5) | 3.0(0.5) | 0.0( -- ) | 3.0(6.0) | 2.0 |
| Target | 5.0(2.5) | 4.0( -- ) | 4.0( -- ) | 4.0( -- ) | 4.0(4.5) | 3.0 |
| Walmart | 7.0(3.0) | 12.0(1.5) | 3.0(0.5) | 9.0(3.0) | 7.0(3.5) | 4.0 |
| WinCo | 2.0( -- ) | 5.0(3.5) | 3.0(0.5) | 3.0(1.0) | 0.0( -- ) | 1.0 |
| Average Brand OOS % | 7.0 | 6.0 | 6.0 | 5.0 | 11.0 | 3.0 |
Share of Shelf (SoS) Risk Index
| Retailer Name | Nature Valley - SoS % | KIND - SoS % | Nutri-Grain - SoS % | Clif Bar - SoS % | Quaker - SoS % |
|---|---|---|---|---|---|
| HEB | 9.0(1.0) | 8.0( -- ) | 2.0(0.5) | 4.0( -- ) | 0.0( -- ) |
| Kroger | 9.0(1.0) | 10.0( -- ) | 2.0( -- ) | 10.0( -- ) | 4.0(0.5) |
| Publix | 23.0(0.5) | 19.0(0.5) | 2.0( -- ) | 3.0( -- ) | 8.0(0.5) |
| Target | 11.0( -- ) | 13.0( -- ) | 1.0( -- ) | 13.0(0.5) | 5.0(0.5) |
| Walmart | 12.0(0.5) | 8.0(0.5) | 3.0( -- ) | 10.0( -- ) | 5.0( -- ) |
| WinCo | 18.0( -- ) | 10.0( -- ) | 3.0( -- ) | 8.0( -- ) | 0.0( -- ) |
| Average Brand SoS % | 16.0 | 12.0 | 3.0 | 7.0 | 3.0 |
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